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About Us

Think Like A Key Music, a boutique record label based in the United States, and stalwart champion of enduring rock, pop, progressive, folk, singer-songwriter, lo-fi and psychedelic sonorities since 2018. Born from a passion to curate and share music that transcends the ephemeral trends of the times, our label has become a beacon for those seeking esoteric gems that persist through the ages. At TLAK, every chord is a key to unlock the timeless, every melody a path to something perennially profound, innovative and/or sometimes simply absurd.

In our quest to share these musical treasures, we've partnered with a trusted global distribution network, including our direct-to-fan shop powered by the Ochre, a UK-based platform dedicated to empowering independent musicians and connecting them with their most devoted fans. This ensures that our melodies find their way to the ears of true connoisseurs, no matter where they are. We pride ourselves on offering unique musical experiences, going beyond simply releasing music. From exclusive behind-the-scenes content and limited-edition vinyl pressings to intimate artist showcases and curated playlists, we strive to create a community where music lovers can truly connect with the artists and their work.

Recognizing the enduring allure of CDs and their resurgence in the music community, Think Like A Key Music is committed to the CD revival. We believe in the unparalleled sound quality, the tangible experience of holding a physical album, and the nostalgic joy that CDs offer. We're reissuing choice titles on CD, ensuring each release is boasted by exceptional remastering and meticulous attention to packaging detail. This dedication to quality ensures that our listeners receive a product that's not only sonically superior but also a visual and tactile delight.

To the trailblazers, the dreamers, and the creators out there: if you're an artist with a vision, have a groundbreaking release idea, or are a licensor looking for collaboration, we're all ears... get in touch!

Label Group

  • Think Like A Key Music
    Think Like A Key Music
  • Key Holdings Ltd. (Digital Label)
    Key Holdings Ltd. (Digital Label)
  • Beyond Before
    Beyond Before
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