Novelty Island represents Liverpool's Tom McConnell's one-man carnival of surreal, cut-up pop that makes your ears do double-takes while your brain tries to keep up. This musical expedition began in early 2020 when the Welcome To Novelty Island... EP burst onto London's live scene like a magic carpet ride into McConnell's whimsical world. When the pandemic hit, McConnell retreated to his Mersey-side lair and transformed isolation into inspiration, turning his home into a DIY wonderland of papier-mâché dreams and Instagram fever dreams. The result was debut album How Are You Coping With This Century?—a question that seemed less important when the music sounded this inventive. Novelty Island creates tsunamis of sound that have impressed everyone from The Pale White to China Crisis, with Glastonbury unable to resist their charm. Their 2023 release Wallsend Weekend Television functioned as a musical sitcom for your ears, while 2024's new album continues pushing the boundaries of what pop music can contain when filtered through McConnell's unique perspective. Think Like A Key Music celebrates an artist who proves that reality is whatever Tom McConnell decides it is on any given day—surreal, fresh, and utterly unpredictable.